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FSU considering 'modifications' to controversial Doak Campbell billboards

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FSU is re-examining the advertising graphics on the outside of Doak Campbell Stadium's new south end zone scoreboard.
FSU is re-examining the advertising graphics on the outside of Doak Campbell Stadium's new south end zone scoreboard. (Gene Williams/Warchant)
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Judging by the heated reactions on social media and our Warchant.com message boards, many Florida State fans are hot and bothered by at least one of the new billboard-style advertisements placed on the exterior of Doak Campbell Stadium.

As it turns out, those fans are not the only ones with concerns.

Through a university spokesman, FSU Athletics Director Stan Wilcox confirmed to Warchant on Thursday that the Seminoles are reconsidering the look of advertisements on the back of the stadium's new south end zone scoreboard.

"We are in the process of evaluating modifications that might be made to the recent graphics," Wilcox said.

That should be very welcomed news to fans who have been vocal about their frustration since the signs went up last week.

The image that seems to have raised the most ire is one promoting McDonald's. It features the hamburger chain's iconic golden arches logo and its "i'm loving it" slogan above a Florida State football helmet.

The signs overlook Langford Green and the Seminoles' iconic Unconquered statue.

One thread on our Tribal Council message board features more than 300 mostly critical comments about the signs. That thread has been viewed more than 10,000 times.

"This is like buying a Mercedes Benz and plastering it with bumper stickers. Tacky," wrote one poster, who goes by JohnnieHolmesNole. "Are we really that desperate for money?? If so, maybe we need to carefully consider whether we can afford some of the stuff on the drawing board. Embarrassing."

FSU isn't the first major college program to sell advertising space on the outside of its stadium. The large scoreboard at Tennessee's Neyland Stadium, for example, features three separate advertisements, but all three are much smaller than the new ones at Doak.

Oklahoma, North Carolina State and other schools have them as well.

This isn't even Florida State's first foray into billboard advertising at Doak Campbell.

When the Seminoles' larger replay board was installed on the north side of the stadium last year, it featured external advertisements for a local car dealership and a credit union. But again, both of those logos were viewed a secondary to larger images -- one of Jimbo Fisher kissing the 2013 national championship trophy and another of FSU cheerleaders running with "N-O-L-E-S" flags.

It is not yet known what types of changes will be made to the advertisements or if there is a desired time frame. FSU's first home game is scheduled for Sept. 9 against Louisiana-Monroe. The Seminoles open the 2017 campaign one week earlier against Alabama in Atlanta.

*ALSO SEE: We have more details on the Doak advertisements, the process that led to them being sold, and more info on FSU's deal with marketing partner IMG.

The advertisements on the north end zone of the stadium weren't met with as much complaint.
The advertisements on the north end zone of the stadium weren't met with as much complaint. (Gene Williams/Warchant)

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