In this ultra sensitive and politically correct world we live in no good deed goes unpunished. Such is the case with Florida State's new football slogan. Seminole head coach Bobby Bowden was so moved by the courageous acts of Todd Beamer and his final words of "let's roll" before he and other passengers overpowered the highjackers of flight 93 on September 11 that he insisted that it be his team's new slogan.

"This year I told the coaches I want to go with that, no more debate," said Bowden. "'Let's Roll' is based on the guy on the airplane making that remark when he knew he was going to die to make sure the plane wouldn't crash into the White House. I just thought that would be an excellent choice."

It seemed like an excellent choice and a way to honor Beamer's final words but that hasn't stopped some members of the media from using it as another excuse to attack Florida State's football program. The Orlando Sentinel and Miami Herald, as well as Keith Oberman of ABC radio, were enraged by FSU's new motto.

Keith Olberman of ABC radio went on the rampage during his daily radio segment Tuesday and attacked Bowden's choice of slogans. He also implied that FSU would make money off the phrase by selling T-shirts and mugs to "drunken fans". Of course that is not at all the case. He later backed off that statement only to further attack the program, call Bobby Bowden's players "stupid kids" and noted that continued use of the phrase is in effect "spitting on everyone that was lost in the September 11th attack."

There could be no greater insult to Florida State's football coach. The 73 year-old is a World War II buff and extremely patriotic. Because of his love for his country the negative remarks by the media don't sit well with the Seminole Skipper.

"That's picky, picky," said an irritated Bobby Bowden after hearing about the media's reaction to the slogan. "They have to be unpatriotic to say what they are saying in my opinion. Anything you do somebody is going to find the other side to it. That's just part of it. We are proud of what we are doing."

Unfortunately this controversy isn't about who's being patriotic but is about lazy columnists seeking attention by jumping on the politically correct bandwagon. The easiest, and safest, column to write is to attack an individual or a program for not being "sensitive" to an important issue. How many times has Florida State been criticized by the media for using the "Seminole" name and symbol even though the Seminole Tribe of Florida sanctions use of the both and works closely with Florida State to make sure everything is done in a way that is respectful to their Tribe. Despite the well-known facts some non-Indian members of the media have criticized the University's use of the name and even gone so far as to lump it in with questionable names like "Redskins".

The situation with the team's use of the "Let's Roll" slogan is comparable. None of the relatives of the flight 93 passengers have complained about the new slogan and FSU is not profiting from the name, despite some ignorant statements to the contrary. That hasn't stopped some members of the press from jumping on the sensitivity bandwagon to attack an easy target.

Unfortunately in today's society political correctness combined with laziness and ignorance seems to be good combination if you are a sports columnist. Ask yourself who is doing a disservice to the victims of flight 93 - Is it Bobby Bowden by using the final words of Beamer as inspiration for his football team, or sports columnists who are using it to stir up controversy and build up their readership?

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